*Source HT Magazine Self Service Tech Study 2011

At home, at work, and even on the go, travellers are spoiled with a myriad of multimedia and entertainment options. These days travellers are making it known that they expect the same level choice in their hotel rooms, in the same way as they do a bed,  water, lights and a comfortable environment.

As guests are becoming increasingly comfortable with gaining a wide variety of services and products across the Internet and are adopting a 'browse before you buy' mentality, there is now an opportunity for leading hotels to provide in-room systems to capitalize on this trend.  Providing access to all hotel amenities and services through a single interactive device in the room, do not only entertain guests but have also been proven to enhance revenues.

As consumers are increasingly becoming comfortable with self-service technology they are more than willing to make use of it in lodging and restaurant environments. However, a recent survey (Self Service Tech Study) by HT Magazine shows a that it is only really in the last year that there has been a change in the attitude of hoteliers towards implementing self-service technologies. In the past, many hotel operators weren't immediately drawn to the self-service technologies available, however the benefits are becoming more apparent and operators can now see how these technologies can help achieve the goals of increased on-property revenues, lower operating costs and higher guest satisfaction.